Case Study (Just Jujubes, August 2026)
"Just Jujubes, Just Right"
The Challenge
Fresh, Organic Jujube Pre-Sale
Just Jujubes, an organic premium fruit brand, wanted to increase sales from last year's 2025 pre-sale for the summer of 2026.
With 2025 pre-sales of around $10,000, we wanted to double that to $20,000 in online orders alone for the 2026 season.
The Strategy
Just Jujubes, Just Right.
To do this, we wanted to ensure that we reached diverse audiences across several touchpoints: social media (Instagram and Facebook), collaborations with influencers in the organic food space, a podcast interview with the farmer on Forktales, increased social media frequency and double the amount of pre-sale and post sale emails.
Instead of just increasing the frequency of communications, we also strategized the messaging and segmented audiences by age and purchase behavior. Audiences received personalized, tailored emails that spoke to their wants and needs versus a general e-mail blast.
The Results
Doubling Down
At the end of the sales period, Just Jujubes' online fresh fruit orders passed $20,102. With an increase in media frequency and direct to customer sales, we were able to meet our goal and justify our marketing hypothesis.
Campaign Insights
A Fresh Perspective
Personalized, segmented messages at a higher frequency with the help of unpaid, earned media placements helped us go the extra mile this pre-sale season.
By researching our client's target customers, we were able to strategize our key messages, develop a coordinated content calendar, and succeed in doubling pre-sale email sales.
This also helped Just Jujubes set themselves up for future success, solidify long-term partnerships with food media, and gain lifetime customers along the way who will enjoy organic, fresh jujubes for seasons to come.
